After creating a logo for Capoeira Hangzhou, I was approached by Praxis Martial Arts instructor to design a new visual identity for his group. The group doesn’t practice any specific kind of martial art. That’s why they wanted something more abstract.
First sketches and ideas.
In search of the right feeling I rewatched the movie Grandmaster for the 5th time. After that I started to shape the figure.
Here is a Polaroid shot made by Katya during my creative process.
Very inspiring talk by Susan Kare.
Logo design for one engineering company here in Singapore. Correction, the most hipster engineering company in town… Now.
Just found out that Jeff Bridges has a collection of wonderful on set shots.
For these shots he used Widelux panoramic camera and, I’m pretty sure, Ilford 3200 film.
Check out the video below if you are a fan of Jeff Bridges and photography.
More photos available on his personal website.
A logo and a cafe front design we made together with my buddy Bong in Singapore.
Cafe sits on the ground floor of Ching Hwa Free Clinic (中华医院) which was build back in 1946. To match the style of this building we played around with similar designs, as a main inspiration source we chose medals and badges from that era.
Below is our full creative journey.
I believe I’ve landed my dream project. What can be cooler than developing a logo for a surf company, especially if you find this lines in the brief:
Icon that I thought might work is abstract hardcore angel, abstract waves, yin/yang…
I totally fell in love with the whole concept behind the brand, just read this:
I realised that in South America there is such a love for surfing, but most people can not afford a surfboard or take part in competitions, yet they never complain, and love life no matter what, even if 5 people share one board, also countries like Venezuela, Argentina and Costa Rica, have some amazing surfers yet they dont get exposure as with countries like USA, SA, AUS and Europe, I wanted to create a brand that would sort of rebel against the well know leader markets..
I want people to feel like they can associate with the brand and that the brand has its roots in what matters the most, loving the surf and being stoked about life.
Let’s look closer at our logo.
As far as Instigar is an Asian-based company, we wanted the logo to contain some Asian feeling, that is why we decided to use some elements of Chinese calligraphy in the type, just to give a slight hint.
Below are hidden elements in the logo:
Photo made by my dad.
Love playing with ink. Hera are some of the concept logos that I think are worth mentioning:
I did try to make a hardcore surf angel though…
The idea with fingerprint developed from here.
Hand lettering in progress.
Amazingly beautiful woodblock print on a Sheng PuEr tea wrapper. I like how the tea leaves changed the color of paper around the picture in 8 years.
Click to expand
Have been doing more hand lettering stuff recently.
方回春堂 has the oldest Chinese pharmaceutical
museum located in Hangzhou, China. Here is a couple of really interesting pattern & designs I found there for inspiration. All via iPhone.
Drawers with Chinese medicine. Main hall.
Jars for Chinese medicine.
Small chest for medicine.
One of the Chinese medicine canons.
Invoice from 1944, each of them was hand-printed with a wooden block.
Chinese medicine packaging.
Patterns on the doors of pharmacy.
Here is an employee skillfully making a medicine packaging out of a single piece of paper.