Nivea Men - Active Charcoal

Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.
Agency: Mangham GaxiolaCreative Director: Robert GaxiolaCopywriter: Geraldine OhArt Directors: David Wong, Andrey DanilovFilm Director: Micky Sülzer, Big Fish

[divider]Making of demo sequence[/divider]

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